Question: 1 after reading the first case write down a specific...
1. After reading the first case, write down a specific problem definition. What precisely worded problem are you going to solve? Complete the sentence: The problem I am going to solve is . . . ( Coke vs. Pepsi )
2. Now identify at least four or five alternative solutions. What ideas do you have for resolving this problem? Complete this sentence: Possible ways to resolve this problem are . .
3. Next, evaluate the alternatives you have proposed. Make sure you don’t evaluate each alternative before proposing your complete set. Evaluate your set of alternatives on the basis of these criteria: Will this alternative solve the problem you have defined? Is this alternative realistic in terms of being cost-effective? Can this solution be implemented in a short time frame?
4. Now write down your proposed solution to the problem. Be specific about what should be done and when. Be prepared to share that solution with other team members.