Question: 1 individual social and lifestyle influences affect consumer behaviours so...
1 Individual, social and lifestyle influences affect consumer behaviours. So also do the different life phases of consumers. What is meant by a life phase of the consumer and why is it important in marketing?
2. What is meant by a network of influence and why is it important when considering marketing strategies and purchasing decisions?
3 Discuss what ‘consumer digital footprints’ mean, and how marketers can use this information to their advservices.
4 Discuss consumer expectations of customer service and the importance thereof.
5 Why is it necessary for the marketing team to assess the organisation’s capability to respond quickly to consumer demand for products or services in accordance with the marketing plan, before embarking on a promotion?
6. Explain how marketers can address innate and enquired needs of consumers and appeal to motives that influence decision-making
7 What is meant by positioning and how does it influence decision-making
8 Explain how appeal affects the pitch of a product/ service
9 Discuss the role of the consumer in the digital marketing environment.
10 explain why it is necessary for the marketing team to understand organisational procedures and marketing objectives.