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  3. 1 what does myopia literally mean look it up for...

Question: 1 what does myopia literally mean look it up for...

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1. What does myopia literally mean? (Look it up for a precise definition). What is the connection between literal myopia and having marketing myopia? 2. Pick any illustration that Levitt uses in his article and explain, in depth, how that company or industry involved is being myopic. 3. What are some characteristics of a non-myopic company (explain at least 5)

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