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Question: 1 what is the relationship between the marketing concept and...

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1. What is the relationship between the marketing concept and the triple bottom line? (10 pts) 2. Explain how your employer’s activities can be categorized in the triple bottom line measures as outlined in the questions below. Make sure to identify the organization.* (10 pts). Economic factors - What economic factor is used as a measure of success for your firm? How well does the firm do toward this objective? Is the marketing concept useful to them? (The objectives will depend on whether the organization is a profit or nonprofit entity.) Social factors - Explain the social consequences achieved by the organization. Environmental factors - Is this important for the organization in terms of how it does its business? 3. Overall, how do you rate the performance of your employer on the triple bottom line measures -- excellent, good, fair or poor? Please explain why you gave this rating. (10 pts) 4. What change(s) do you think that the organization needs to make to improve its performance on the triple bottom line measures? (10 pts) *If not employed you can use a former employer.

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