Question: 1 why is it important for pollinate energy to recruit...
1. Why is it important for Pollinate Energy to recruit sales staff from the communities that it is targeting?
Recruiting salespeople from within these communities is especially important in order to both understand the community effectively with these potential customers. This is because there are different languages, culture and, in some cases, religion that are important elements in properly connecting and conveying the benefits of the product. it is also easier to gain trust when people know each other and are similar in terms of culture, ethnicity, language and social factors. People from outside the community may not fully understand the nuances of specific cultural norms and may also have more barriers to making a sale, such as lack of trust from locals.