1. Business
  2. Business Management
  3. 10 the tools for imc were once what defined imc...

Question: 10 the tools for imc were once what defined imc...

Question details

10. The tools for IMC were once what defined IMC. It was all about bringing the advertising, public relations, sales promotion and direct marketing together with one look and one voice. But given the blurring disciplinary boundaries-given that advertising can now be a pledge on a passport or an image of what we'd have to look like to survive a road accident, or that we can use TV ads to generate publicity-why do we persist in giving them distinct disciplinary names? Should we keep the disciplines separate? Or should everything come under the umbrella of IMC?

Solution by an expert tutor
Blurred Solution
This question has been solved
Subscribe to see this solution