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Question: 10 which of the below is not a model of...

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10. Which of the below is not a model of tourist motivations?

a.

Maslow’s Hierarchy of Needs

b.

Optimal Arousal Theory

c.

Push and Pull Motivations

d.

Pearce’s Travel Career Patterns (TCP)

11. Segmenting markets can be achieved by grouping customers according to the following variables except:

a.

Psychographic Segmentation

b.

Geographic Segmentation

c.

Demographic Segmentation

d.

Product-Related Segmentation

e.

All of the Above

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