Question: 100 marks using the scenario below you are required to...
Using the scenario below, you are required to write a business plan for your own small enterprise in the form of a Business Report.
You will need to provide relevant detail under the following Sub headings in your Business Plan:
• Title Page
• Business Description and Ownership (Business name , Legal structure, Vision,)
• Purpose of the plan and Situational analysis (including SWOT analysis)
• Objectives (Business goals)
• Operations (How the business will be run)
• Market analysis and Marketing strategies
o Target market
o Competition (How will you maintain a sustainable competitive advantage?)
o Marketing Strategies
• Financial requirements
o Establishment Costs (costs to start the business)
o Outline of ongoing costs and expected income
o Details of a probable cash flow (Cash flow report)
o Basis of product costs and mark ups (how much you will charge for products and why)
• Employment relations requirements (Human Resource)
o Staffing Needs (how many staff you will need as well as what their job descriptions are)
o Training of staff
o Skills / knowledge of management
• Conclusion/Summary: Benefits of your store to the shopping centre.
Your business can be in any field. This assignment must be in REPORT format. This means the use of Sub headings, text, tables, and diagrams where appropriate. The word limit is 1500- 2000 words +/- 10%.