Question: 12 are there any firms that you can think of...
12. Are there any firms that you can think of that are currently practicing strategic CSR as defined in this chapter? If so, what is it that they are doing differently? If not, which firm is closest, and what does it need to do to fully implement strategic CSR?
4. What is meant by the phrase “CSR as brand insurance”? Can you think of a firm that has benefited from CSR in this way?