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  3. 1a seller pursues a basic relationship with what kind of...

Question: 1a seller pursues a basic relationship with what kind of...

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1.A seller pursues a basic relationship with what kind of customers?

a.many customers regardless of profitability

b.many low-margin customers

c.many high-margin customers

d.a few low-margin customers

e.a few high-margin customers

  1. 2.Which of the following is a characteristic of customer-driven marketing?

a.Customers are unaware of their needs.

b.Customers don't know what is possible.

c.Customers know what they want.

d.Companies understand customer needs even better than customers themselves do.

Products are created that meet both existing and latent needs, now and in the future.

3.The societal marketing concept seeks to establish a balance between ________.

a.marketing mixes and market offerings

b.an inside-out perspective and an outside-in perspective

c.customer-driven marketing and customer-driving marketing

d.consumer short-run wants and consumer long-run welfare

e.customer lifetime value and customer equity

  1. 4.A market is the set of actual and potential buyers of a product or service.

a. True

b. False

5.Marketing in the non-profit sector is applied in all but which of these ways?

a.to enhance their images

b.to publicize the organization's supporters

c.to encourage donor support

d.to attract memberships

e.To design social marketing campaigns for specific causes

  1. 6.Marketing is managing profitable customer relationships.



7.The marketing concept takes a(n) ________. It starts with a well-defined market, focuses on customer needs, and integrates all the marketing activities that affect customers.

a.product-centered make-and-sell philosophy

b.inside-out perspective

c.consumer-generated marketing approach

d.outside-in perspective

e.telling-and-selling approach

8.Many organizations use multiple social media, such as Facebook, Twitter, Instagram, and YouTube. What is the primary reason a company would use multiple social media?

a.appeal to new customers

b.present a carefully integrated message to fans and customers

c.improve its "hit" count

d.increase its prices because it is more well-known

e.entice customers to one of the social media sites

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