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  3. 1since a persons economic situation will affect her store and...

Question: 1since a persons economic situation will affect her store and...

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1.Since a person's economic situation will affect her store and product choices, marketers watch trends in spending, personal income, interest rates, and ________.

                        a.rents

                        b.savings

                        c.employment

                        d.home purchases

                        e.fuel prices

2.Many companies use ethnically specific themes in their mainstream marketing strategy because marketers have realized that insights gleaned from ethnic consumers can influence their broader markets. This type of marketing is known as ________.

                        a.life-style marketing

                        b.buzz marketing

                        c.total market strategy

                        d.word-of-mouth marketing

                        e.social networking

3.Five characteristics are important in influencing an innovation's rate of adoption. Which of the following is NOT one of those characteristics?

                        a.complexity

                        b.compatibility

                        c.communicability

                        d.consumability

                        e.relative advantage

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