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  3. 2 how are customer tastes changing in the fastfood industry...

Question: 2 how are customer tastes changing in the fastfood industry...

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2. How are customer tastes changing in the fast-food industry? What impact do these changes have on McDonalds performance of sales and net income? How well are these changes in customer tastes and preferences being reflected in competitive strategies in the industry? Should McDonalds develop a separate strategy for the heavy user segment of the fast-food industry? 3. 4.

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