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Question: 2 imagine you are a manager who wishes to utilize...

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2. Imagine you are a manager who wishes to utilize personal selling in Australia. In what ethnic communities would it be helpful to recruit sales staff within the community? Explain your answer.

 

There are many acceptable answers. In ethnic and religious groups such as remote indigenous communities, orthodox Muslim communities or Chinese-centric communities, it may be most beneficial to have salesperson from within the community due to differences in language, dress norms and culture, etc. Members of the same ethic community will be trusted more and will likely have a better understanding of the cultural rules and concerns.

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