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  3. 3 outline the opportunity that exists at the bottom of...

Question: 3 outline the opportunity that exists at the bottom of...

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3. Outline the opportunity that exists at the bottom of the pyramid. Can you think of a firm or existing product that can be modified to become profitable in the developing world?

 

4. Assuming a company found a profitable niche in serving the fourth tier (the 4 billion people at the bottom of the economic pyramid), how might such a breakthrough help the firm sell to the top of the economic pyramid?

 

5. Have a look at Unilever’s Sustainable Living Plan (http://www.unilever.com/sustainable-living/). Before reading this, were you aware of this initiative? Does it change your impression of Unilever at all? Is this plan CSR, or strategy, or both? Why?

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