Question: 3today companies are increasingly concerned about customer defection what are...
3-Today, companies are increasingly concerned about customer defection. What are four ways a supermarket such as Kroger can reduce the defection rate.
4. Assume you are the marketing manager at the Hungry Howies pizza chain. Using data analytics methods, you discover several loyal customers (placing weekly orders) who tend to order lower margin items (“on specials”) resulting in lower profits (refer to customer Classification: Loyalty vs Profitability). Suggest some ways to push these very loyal customers towards the “retain” quadrant.