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  3. 4 espn currently pays the nfl 11 billion per year...

Question: 4 espn currently pays the nfl 11 billion per year...

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4. ESPN currently pays the NFL $1.1 billion per year for eight years for the right to exclu y televise Monday Night Football. What is the net present value of this investmen if the parent Disney Company has an opportunity interest rate equal to its cost of capi tal of 9 percent. Fox and CBS agreed to pay $712 millin and $622 million respectively for six years to televise Sunday afternoon NFC games. What was that wort h?
Price elasticity, income elasticity, and cross elasticity are interesting concepts but no one really uses such considerations when making personal consumption or purchasing decisions, business firms might use such information, but individual people do not. Agree? Disagree? Explain.
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