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  3. 5 what is your opinion of advertising awards such as...

Question: 5 what is your opinion of advertising awards such as...

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5. What is your opinion of advertising awards, such as Cannes Lions, that area based solely on creativity? If you were a marketer, would you take these creative awards into consideration in your agency evaluation process? Why or why not? If you were an agency, how could you leverage a Cannes win?

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