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  3. 5 which of the following statements is true of the...

Question: 5 which of the following statements is true of the...

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5.
Which of the following statements is true of the importance of new products?

A.
The failure rate for new products is estimated to be around 90 percent.

B.
The new products process is exceedingly difficult.

C.
Radical innovation is detrimental to the survival of a firm.

D.
All the individuals involved in the creation of a new product generally belong to the same dep11. Which of the following is a reason for product failure in a firm? A. Resorting to radical innovation with the new products process B. Avoiding the use of the ready-fire-aim approach in the product development process . Chasing a moving target D. Paying too much attention to customer need

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