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Question: a competitive profile matrix 1permits the small business owner to...

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A competitive profile matrix:

1)permits the small business owner to divide a mass market into smaller, more manageable segments.

2)creates a road map of action for the entrepreneur in order to fulfill his/her company's mission, goals, and objectives

3)compares the firm's and its competitors' key success factors.

4)identifies a firm's core competencies.

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