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  3. an advertiser is interested in the effects of color and...

Question: an advertiser is interested in the effects of color and...

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An advertiser is interested in the effects of color and size of containers on people's tendency to buy a product. He prepares containers consisting of all combinations of all 4 colors with all 3 sizes and asks each individual in a group of recruited subjects to rate each of the containers on how likely they would be to buy it on a Likert scale from 1-3. What type of design does this study represent?

  1. 4x3 within-subjects design
  2. 2x2 mixed subject design
  3. 3x4 between-subjects design
  4. 3x3x4 mixed design
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