Question: annies massage parlour is a new small business operating in...

Annie's massage parlour is a new small business operating in Sydney. It has 4 employees who are masseuses. They are all inexperienced.

Which of the following sequences is most logical and would likely improve Annie's overall financial performance according to balanced scorecard?

Select one:

a. Provide employee training --> purchase new massage equipment --> improve customer satisfaction --> increase net profit

b. Provide employee training --> retain more customers --> improve employees' massaging technique --> increase net profit

c. Provide employee training --> create innovative massaging techniques --> attract new customers --> increase net profit

d. Provide employee training --> improve customer satisfaction --> increase advertising --> increase net profit?