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  3. approximately 15 of new consumer packaged goods reach the threshold...

Question: approximately 15 of new consumer packaged goods reach the threshold...

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Approximately 15% of new consumer packaged goods reach the threshold of a highly successful launch: $50 million first-year sales. a. True ■ b. False Exciting new products often seem to appear out of nowhere--but they dont! New product development is a very detail-oriented process that involves the whole firm. a. True 0 b. False There is only one successful NPD strategy N -that is, to be a need seeker. n a. True 0 b. False
is market research that involves living the life of the customer to understand the consumer in terms of cultural trends, lifestyle factors, attitudes and how social context influences product selection and usage a. In-depth interviews O b. Shadowing D c. Ethnography O d. Customer profiling De. Crowdsourcing f None of the above
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