Question: aptain stubing of the pacific princess seeks to maximize the...
aptain Stubing of The Pacific Princess seeks to maximize the
return for their scheduled 14 day tour of Europe and has a number
of options available to him. He can ply his guests with alcohol,
upsell them on fancier restaurant fare or include more expensive
excursion options. These alternatives are not without tradeoffs,
since different guests prefer different options, depending largely
on their age and wherewithal. Among the limitations Captain Stubing
must consider is the number of excursions; they must offer at least
five alternatives per day for each the ten days they will reach
port. In addition, the restaurant choices must exceed 12 major
styles of cuisine and the bar themes down in The Grotto should
rotate every other day for the 14 days. It's possible to rotate
them twice a day, but any more than that and poor Isaac spends more
time tearing down and setting up than he does mixing libations.
Ideally, there should be at least one different bar theme for every
cuisine type. The total budget for excursions, restaurants and bar
has been set by the parent company at $150,000. It costs $1,500 to
stock supplies for a major cuisine category, it costs $5,000 to
include each different excursion, and it costs $900 to set up with
a different bar theme. Based on historical data, Captain Stubing
believes that each new bar setup will generate $1,500 profit, each
new cuisine type will bring in $5,000, and each excursion type will
generate $17,000 for the ship.
What should Captain Stubing's objective function be?