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  3. asome individuals feel room rates should not be increased significantly...

Question: asome individuals feel room rates should not be increased significantly...

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a-Some individuals feel room rates should not be increased significantly when room demand is high. Why do you think they feel this way? What would you tell a regular guest who called to complain that the room rate she was quoted for her next stay was 50 percent higher than the rate she paid on her last visit? Assume you have forecasted a guaranteed sellout for the dates requested by that guest.

b-Effectively networking in a room full of strangers is a crucial skill but one that is often lacking in younger, less experienced sales team members. As a GM, what are 5 specific steps you could take to ensure that the least experienced of your sales team rapidly develops this important skill?

c-A hotel’s efforts in social media can be designed to serve a number of purposes from the dissemination of news and information, to the answering of customer questions, to simply engaging with a specific community of users. As a GM, how would you establish objectives for your social networking efforts and how might you go about measuring your achievements of those objectives?

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