Question: assessment description coursework task 1 attached is a data set...
Attached is a data set and original questionnaire for employee satisfaction at company ABC. Quantitatively analyse the data using descriptive statistical techniques and add qualitative commentary to analyse the key issues. You must use appropriate charts to professionally display and analyse the data.
Critically appraise semi structured interviews as a means to collecting and analysing qualitative data. Within your response you must evaluate this method in terms of the most appropriate sampling strategy to employ (justifying this decision) and how to analyse and write up subsequent data.
Critically analyse the impact of sampling and non-sampling errors on the interpretation of research findings. Within your response you must describe each error (sampling and non- sampling error), evaluate these and detail how these can be mitigated. You should use examples to support your analysis and evaluation.