Question: assignment 2 analyzing and targeting the global market opportunity 1...

Assignment #2 Analyzing and Targeting the Global Market Opportunity

1. 1. The Global Customer and Buyer (Module 3)

* a. What is the customer value and value equation in your proposed market for McDonald’s?

* b. Explain the Diffusion Theory and Adoption process for McDonalds burger offering within Canada.

* 2. Global Market Segment, Global Targeting and Global Product Positioning (Module 4)

* a. Identify the market segmentation method that you will use within Canada; geographic, demographic, psychographic, etc.

* b. Identify the criteria for targeting specific customers and explain your target market strategy

* c. Define your product positioning within the country and why it will be most effective.

* 3. Competitive Analysis and Strategy (Module 4)

* a. Industry analysis that influences competition in the country – conduct a 5 Forces Analysis

* b. Who are the competitors forMcDonald’s what are their strengths and weaknesses

* c. What is competitive advantage for McDonalds and strength over these competitors

* d. Based on these strength(s), how will you use them as a strategic position in this market?

* Please provide citations and references