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  3. assignment 2 analyzing and targeting the global market opportunity 1...

Question: assignment 2 analyzing and targeting the global market opportunity 1...

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Assignment #2 Analyzing and Targeting the Global Market Opportunity
1. 1. The Global Customer and Buyer (Module 3)
* a. What is the customer value and value equation in your proposed market for McDonald’s?
* b. Explain the Diffusion Theory and Adoption process for McDonalds burger offering within Canada.
* 2. Global Market Segment, Global Targeting and Global Product Positioning (Module 4)
* a. Identify the market segmentation method that you will use within Canada; geographic, demographic, psychographic, etc.
* b. Identify the criteria for targeting specific customers and explain your target market strategy
* c. Define your product positioning within the country and why it will be most effective.
* 3. Competitive Analysis and Strategy (Module 4)
* a. Industry analysis that influences competition in the country – conduct a 5 Forces Analysis
* b. Who are the competitors forMcDonald’s what are their strengths and weaknesses
* c. What is competitive advantage for McDonalds and strength over these competitors
* d. Based on these strength(s), how will you use them as a strategic position in this market?
* Please provide citations and references

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