Question: asw a regional shoe chain has recently launched an online...
ASW, a regional shoe chain, has recently launched an online store. Sales via the Internet have been sluggish compared to their brick and mortar stores, and management suspects that its regular customers have concerns regarding the security of online transactions. To determine if this is the case, they plan to survey a random sample of their regular customers. Under consideration are several plans for selecting the sample. Name the sampling strategy for each.
In the ASW study just described,
- Identify the population of interest.
- Define the parameter.
- What is the sampling frame?
- How might the results be biased?