Question: at corner bakery the average customer in the quotyoung mothersquot...
At Corner Bakery, the average customer in the "Young Mothers" segment brings in $101 in annual margin to the firm. In turn, Corner Bakery spends $24 per customer each year on retention communications. Acquiring a customer in this category costs the Corner Bakery an average of $64. Corner Bakery's retention rate for these customers is 83%. If the company maintains a discount rate of 12%, calculate customer lifetime value for 1 "Young Mothers" customer. Rounding: penny. Remember, the answer may be negative.
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