1. Business
  2. Operations Management
  3. attached is a link that shows that mgm in 1939...

Question: attached is a link that shows that mgm in 1939...

Question details
Attached is a link that shows that MGM, in 1939, conducted focus groups near its launch of the famous Wizard of Oz.
http://www.youtube.com/watch?v=eh6mCImeylE
Please the watch the clip and suggest:
1) Which of the responses seem to be the important ones for the movie house?
2) When 5 different people make unrelated comments about a movie, how would you know which one to give more importance to?
Solution by an expert tutor
Blurred Solution
This question has been solved
Subscribe to see this solution