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Question: bmw hired a marketing researcher to ask shoppers at a...

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BMW hired a marketing researcher to ask shoppers at a mall questions while they were out shopping. The series of questions asked shoppers questions that were related to their health except than 1 question which asked if they had intent to buy a car in the next 8 months. What kind of bias is BMW counting on to sell vehicles with these questionnaires and how does this bias work?

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