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Question: burger king a popular chain of fastfood restaurants offers an...

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Burger King, a popular chain of fast-food restaurants, offers an official Burger King Kids’ Meal backpack free with every purchase of its newly introduced luxury meal pack. In this case, which of the following types of sales promotions does Burger King offer?

A.

Trade allowance

B.

Push money

C.

Rebate

D.

Premium

Personal selling is more important than advertising and sales promotion if the products being sold

A.

are standardized.

B.

have many consumers.

C.

have a low value.

D.

are technically complex.

A step in the selling process that concerned with identifying firms and people most likely to buy the seller’s offerings is called _______________.

A.

lead generation

B.

lead qualification

C.

preapproach

D.

needs assessment

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