Question: can u help me out with this question small tourism...
can u help me out with this question?
Small tourism business do not have the immense budgets of larger corporations. This necessitates more cost-effective approaches to be implemented in order to generate data about their customers. Besides that, there is a strong need to be able to capture an in-depth understanding about the experiences that actually matter to tourists. Given this context, would you recommend that small tourism businesses use quantitative or qualitative methods in their marketing research? Discuss with justifications.