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Question: choices what do you think 223 critical thinking and ethics...

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Choices: What Do You Think? 2-23. Critical thinking and Ethics Assume you are the CMO for a firm that is a major producer of chocolate can dy and baking chocolate. The bulk of your chocolate products are sold in the United States and Europe For many years, your firm has purchased cocoa beans (from which chocolate is made) from Country A. Country A produces 30 percent of the worlds choco- late but recent reports of child labor have concerned many country leaders and consumers. On some farms, children are made to work as much as 100 hours a week and are physically abused. Furthermore, some receive no education whatsoever. You are considering whether or not your company should change suppliers and buy cocoa from Country B. Country B is the leader in ethically produced cocoa. Cocoa is produced in an environmentally sustainable manner and the country is the world leader of fair-trade certified cocoa pro- duction. Unfortunately, the price of cocoa from Coun- try B is nearly twice that of Country A. This means you would have to significantly increase the price of your products which you expect to negatively affect the firms sales. This, in turn would likely lead to clos- ing some company facilities and laying off workers. On the other hand, consumers in your markets are in- creasingly concerned about human rights abuses and seek to buy fair trade products. Develop your thoughts on the following a. The positive and negative outcomes (in addition to those already discussed) of continuing to purchase cocoa from Country A b. The positive and negative outcomes (other than those already discussed) of changing suppliers and purchasing cocoa from Country B (in addition to hich country would you choose using the Utilitar- d. Which country would you choose using the Rights e. Which country would you personally choose? Why? those already discussed) an approach to decision making? Why? approach to decision making? Why?

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