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Question: choose a companysbu that you follow for example airbnb gymshark...

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Choose a company/SBU that you follow (for example: Airbnb, Gymshark, iPhone, Grubhub, Diet Coke, etc.).

What kind of business strategy (Low-cost defender, differentiated defender, prospector, and analyzer) are they following?

What are the marketing advantages and disadvantages of following the specific business strategy?

Do you anticipate any issues with the company’s/SBU’s current business strategy?

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