1. Business
  2. Operations Management
  3. consider the following mcdonalds products french fries burgers snack wraps...

Question: consider the following mcdonalds products french fries burgers snack wraps...

Question details

Consider the following McDonald's products:

  • French Fries
  • Burgers
  • Snack Wraps
  • McCafe (coffee products)
  • Chicken Nuggets
  • Salads
  • Breakfast Products
  • Ice Cream
  • Fish Fillet

Map these products on a BCG Matrix. Based on the BCG Matrix you created, make recommendations on which products McDonalds should continue to offer, which products the company should invest in to grow, and which products the company should divest (get rid of). Provide justification and rationale for your answer.

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