Question: consider you are working as a content analyst in an...
Consider you are working as a Content Analyst in an ABC online multimedia company and your task for this analytical project is to use analytical tool (i.e. IBM Watson Analytics) to explore, analyse and visualize the given dataset. This dataset reflects details about different videos, uploaded during the period from 2006 to 2018. The original dataset is extracted from the Kaggle.com
aDataset source: https://data.world/iamdilan/youtube-dataset
take a screen short of bottom question:
*. Which hour had the most uploaded videos in this dataset? Is there any differences between countries? (time_frame)
*. What are the least 3 viewed categories in terms of number of uploaded videos?
*. Which video has the highest percentage of likes?
*. Which video has the highest percentage of dislikes?
*. Which day has the highest uploads of videos?
*. Which day has least uploads of videos?
*. What is monthly breakdown of published videos?
Write a description of the selected dataset and project, and its importance for the firm. Information must be appropriately referenced.(300 WORDS)
For your project, perform the relevant data analysis tasks by answering the above questions and, identify the visualization and dashboards you need to develop for the Content Manager of the indicated firm.(600 WORDS)
In addition to the guided questions, it is expected to provide at least five (5) insights of the data. These insights will be judged in terms of quality and complexity.
Justify why these BI reporting solution/dashboards are chosen in Task 2 (Reporting / Dashboards) and why that dataset attributes are present and laid out in the fashion you proposed (feel free to include all other relevant justifications). Note: To ensure that you discuss this task properly, you must include visual samples of the reports you produce (i.e. the screenshots of the BI report/dashboard must be presented and explained in the written report; use ‘Snipping tool’), and also include any assumptions that you may have made about the analysis in your Task2 (i.e. the report to the content manager of the company). (500 WORDS)
The Content Manager would like to improve the multimedia operations. Based on your BI analysis and the insights gained from the dataset in the lights of analysis performed in previous tasks, make some logical recommendations to the Content Manager, and justify why/how your proposal could enhance company’s multimedia operations and could assist in achieving operational/strategic objectives with the help of appropriate references from peer- reviewed sources. (500 WORDS)
Write a cover letter to the Content Manager with the important data insights and recommendation to achieve operational/strategic objectives