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Question: define the industry related to the product or service produced...

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Define the industry related to the product or service produced by the company you selected for your microeconomic/macroeconomic analysis papers. The company I chose is Procter & Gamble and the product I decided to focus on is the Gillette brand. Consider the following questions: What are the main companies in the industry? What is the level of market concentration in the industry? To what extent are the products/services from this industry homogenous? How would you characterize the barriers to entry in the industry? How would you characterize the market structure of this industry? How does the market structure affect the business strategy and performance of the company you selected? To what extent may the market structure in the industry lead firms to engage in anticompetitive behaviors?

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