Question: describe distribution tasks that wholesalers and retailers at least two...
Describe distribution tasks that wholesalers and retailers (at least TWO for each) are especially well-suited for performing.
Discuss the fundamental channel management issues associated with recessionary and inflationary periods in the economy.
Discuss TWO major socio-cultural forces that have emerged in recent years and how they have already affected marketing channel strategy and management and how they might do so in the future.
Explain the four types of competition discussed in the chapter. Why is it important to recognize these different forms of competition?