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Question: describe the minority market segment for cigna health care the...
Question details
Describe the minority market segment for Cigna Health Care. The description should address demographic characteristics of the market segment, potential size (in dollars) of the segment, and other information to inform your audience about why it is desirable to market to the chosen segment (for example, African American, Hispanic, LGBTQ, and retirees). Please be as in-depth as possible.
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