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Question: designing survey questions is a difficult task if a researcher...

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Designing survey questions is a difficult task. If a researcher is not careful, the questionnaire may have validity and reliability problems.

These problems are caused by the following deficiencies: ambiguous questions, double-barreled questions (asking about two things in the same question), and loaded questions.

Read the following survey questions and identify the specific deficiency in each.

a. How satisfied are you with your pay and bonus?

b. Would you agree to cutting taxes further even though welfare provisions for the most needy population might be reduced?

c. How effective have your different job seeking strategies been?

d. How many books did you read this week?

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