Question: during a recent budgeting discussion the cfo at quotnw accounting...

During a recent budgeting discussion, the CFO at "NW Accounting Services" proposed eliminating the marketing research budget. You are the Chief Marketing Office of the company. What would you say to the CFO's proposal? How would you defend your budget? (Use course concepts)

Describe how social media has changed the way firms communicate with you relative to traditional forms of marketing products (i.e. now vs. 5-10 years ago).

Marketing