1. Business
  2. Operations Management
  3. ethical issue what is puffery and how can it be...

Question: ethical issue what is puffery and how can it be...

Question details

Ethical Issue: What is puffery, and how can it be justified in marketing messages? Consider the following: Dr. Phil calls himself "America's most trusted relationship counselor." Rush Limbaugh claims to be "America's anchorman." Sony's Cyber-Shot camera advertisement says "Make time stand still."

Solution by an expert tutor
Blurred Solution
This question has been solved
Subscribe to see this solution