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exercise ch2 think of a company food electroniks cell phone...

Question: exercise ch2 think of a company food electroniks cell phone...

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Exercise (ch2) Think of a company food, electroniks, cell phone, etc.) whom you are very draws your loyaity, is it the produc or ese? 1. t excellence, operational excellence, or customer excellence 2. Give an example of each category of SBU defined by BCG model a. Star: b. cash cow c. dog: d. Question mark 3. Many American iberal arts colleges have traditionally offered an undergraduate degree in iberal arts (the product) to full-time 18-22-year-old students (the market). How might such a college use the four market-product expansion strategies shown in the text to compete in the twenty-first century?

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