1. Business
  2. Economics
  3. how do kohli and jaworski 90 define market orientation why...

Question: how do kohli and jaworski 90 define market orientation why...

Question details

How do Kohli and Jaworski (’90) define market orientation?  Why do they not use the term marketing orientation?  Name and discuss at least one environmental moderator of the market orientation – business performance linkage.

Solution by an expert tutor
Blurred Solution
This question has been solved
Subscribe to see this solution