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Question: how does mcdonalds corporation develop or analize this factors factors...

Question details
How does McDonalds Corporation develop or analize this factors? (factors that influence the threat of substitute products): 

FACTOR 1

Proximity of the substitute product

EXAMPLE

The closer the substitute is, the easier it will be to change to it.

FACTOR 2

performance-price ratio of the substitute product

EXAMPLE

A substitute product that offers slightly lower performance at a much lower price is a more significant threat than one that offers slightly lower performance and a low price reduction

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