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Question: how might the business strategies of a lower cost chain...

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How might the business strategies of a lower cost chain such as Holiday Inn or Ramada differ from a luxury chain such as Ritz Carlton or Four Seasons hotel when facing the challenges identified in the Starwood video? 2.What Process documentation and data analysis tools were likely used by Starwood? Why these and not others? 3.What reaction might the Executive Chef and the culinary staff have to the changes proposed in the Starwood video? If you expect them to be supportive, how would you use their support to improve the chance for success? If you expect them to resist change how would you counter their resistance?

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