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Question: how to interoperate service marketing frameworks 3 new ps with...

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how to interoperate service marketing framework's 3 new ps with real world service?

TABLE 2.1 Comparison of Different Frameworks of the Service Encounter Framework Components Services Marketing Mix Framework Servuction Framework Theatrical Framework Physical evidence Invisible area Visible area Backstage Frontstage Setting Workers Participants Contact personne Actors Customers Participants Audience Customer A focal customers) Customer B (other customers) Bundle of benefits Process of service assemblv Booms and Bitner (1981) ProcesS Performance Langeard et al (1981) Grove and Fisk (1983)

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