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Question: how would you describe the revolution now taking place in...

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How would you describe the revolution now taking place in marketing and media?

16. How does Integrated Marketing Communications (IMC) influence the role of the media planner?

17. How are consumers taking more control over their exposure to media content?

18. How does greater consumer control of advertising and media consumption affect media planning?

19. Discuss five megatrends that are feeding the media revolution.

20. How do the growing Hispanic, Asian and African American populations potentially affect media planning and buying?

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