1. Business
  2. Operations Management
  3. identify one product or brand that you think is in...

Question: identify one product or brand that you think is in...

Question details
  • Identify one product or brand that you think is in the growth stage of the PLC. Describe the product industry and provide support for your position.
  • Identify a product or brand that you think is in a mature or decline stage or beyond. Describe the product industry and provide support for your position.
  • Describe the impact of the product or brand’s life cycle on the role of marketing mix variables (product, price, promotion, and place/distribution). In other words, how do these variables change over the product or brand’s life cycle?
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