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Question: in terms of consumer behavior how would you describe consumption...

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In terms of consumer behavior, how would you describe consumption. Would you describe it as fulfilling, more than functional or basic needs. Do marketers create these non-basic needs, and are consumers’ decisions to fulfill them rational or irrational?

HINT: Be sure to state how you are defining rationality for your response. Response posts should attempt to refute another student’s position with logic, scholarly evidence, and experiential evidence.

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