Question: in terms of consumer behavior how would you describe consumption...
In terms of consumer behavior, how would you describe consumption. Would you describe it as fulfilling, more than functional or basic needs. Do marketers create these non-basic needs, and are consumers’ decisions to fulfill them rational or irrational?
HINT: Be sure to state how you are defining rationality for your response. Response posts should attempt to refute another student’s position with logic, scholarly evidence, and experiential evidence.